Wes Chyrchel

This may be obvious, but with so much talk about buying local produce, purchase from local companies, etc., etc., there is something else that should be talked about, starting a local business.

I am a huge fan of the small business.  I think small business owners are really tuned in to what they are doing.  They really have to be the experts.  If they are going to compete against larger and more resourceful companies they need to offer a real value.  Now, more than ever, starting a local business, makes a lot of business sense.

The Internet has leveled the playing field

These days if you have a computer and an Internet connection, you can have your own business.  Financially it makes sense.  There are minimal start up costs and the job security may be much better than what is being offered to you from other businesses.  If done correctly, you can create a very profitable and sustainable business.

There are many great and free resources available for the small business.  Google Docs has a whole suite of free online tools that you can use to easily create presentations, reports, proposals, etc.  To create your own buzz, you can use sites like Twitter, Facebook and LinkedIn, to get your credibility established.  If you have an upcoming event you would like to promote, add it to sites like, Yelp, eventful, upcoming and eventbrite.

The fine lines that existed between larger businesses, small businesses and sole proprietors are being blurred even further.  It seems there is a backlash against the large business.  People are wanting to do business with people.  They want the expertise, they want the attention and the support.

Investing in your local community

When looking for inspiration, support and customers, look to your local community.  With little effort you can get involved with local networking groups, events and clubs.  You have to get involved.  If you have trouble finding a group or event to be a part of, create your own.  There may be several others like you that are also looking to get involved in their community.  One thing that I have found is to hold a free evening course at your local library or public space.  Make it very topical.  Create handouts a presentation, etc and make it worth their while.  You want people to come away from that evening and ask you for your business card.

Another thing that you can try is volunteering.  If you are trying to get into a certain vertical or niche, try volunteering for a group in that niche.  You will meet a large amount of people with shared interests.  In any and all of these events you have to make yourself known.  You really have to make sure that everyone in that room knows who you are and what you do.  Of course the follow up is the biggest piece of all.  With everyone you meet, get their contact information and follow up with them after a couple days.  If they are interested keep connecting with them until they are ready.  Many people are busy and appreciate the reminders.  Always ask them the best time to get in touch with them and then follow up with them on that date.

So, go out and start your business.  Even if it is something on the side and may always stay that way, it is yours and your local customers will love you for it.  There is absolutely nothing like starting a business and watching it grow.