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(Note: the picture is of my new dog Kona on my chemical free lawn!)  A couple years ago I really started thinking about all of the chemicals we use around the house.  From the multiple bottles in the shower, on the bathroom counter and under the sink.  Couple that with what you have in the garage and any seasonally professional bug spraying and you have quite the chemistry experiment going on.

What really hit home for me was that the second dog I have ever owned, “Bud” was diagnosed with the one of the same ailments that my first dog “Tanner” died from the year before, it was a tumor on his spleen.  It’s not a very fun way to die.  Typically, you bleed internally off and on until you die.  Tanner and Bud would have good days and bad days, sometimes not eating or drinking for days.  When that became more frequent, we put them down.  It was sad, but they lived long and great lives and we took them everywhere.  They were both almost 12 when they passed. Tanner was our ring-bearer in our wedding.  Yes, he was that good!

When Bud passed it really disturbed me that he died of some of the same things Tanner did.  I kept wondering if we had something to do with it.  Were their chemicals around the house that when mixed contributed to it?  I don’t know and I am definitely one of those people that scream conspiracy and shut myself from the outside world.  We did however have a 2 year old at the time and I thought we could do better.

We have been stepping into this new idea over the past year and the first thing we did was stop the professional bug spraying and moved to a more organic approach to the backyard.  I have been putting coffee grounds on my yard for a few months and it seems to be really helping to green the lawn.   I just go get the coffee grounds from the local Starbucks and dump them on the ground.  The idea here is to bring as much nitrogen to your lawn and improve your soil.  It turns out that worms love coffee too!  Worms help your lawn tremendously because their “castings” are excellent food for your lawn.  Look for a follow up article about how I am going organic in my backyard.

In my current campaign to use less chemicals and save in “twenty-ten” I ran across this article today that shows you How to Make Your Own Cleaning Products.  I have been looking for a complete list like this for awhile.  It pretty much covers all the bases, except I would like to know a few more things to do outside.  I really like the dishwasher liquid and disinfectant spray,

“To make your own dishwasher liquid use water with lemon juice. All you need is ¼ cup of lemon juice and ¾ cup of warm water.”

“To make a disinfectant spray mix a ½ cup of borax with 1 gallon of hot water”

I am definitely going to try these out and see how they work.  Let me know if you guys try this out, how they work.  Here is the link again, How to Make Your Own Cleaning Products

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1.  Environmentally Friendly Web Hosting

We use Dreamhost.  They offset their carbon they use in their building and even the gas they use to get to their office by purchasing carbon credits from Green-e,   For many businesses, depending on the kind of building they are in, carbon credits are one of the few options.  Dreamhost has been offseting their carbon long before it was popular.

2.  Offset Your Carbon Usage

Carbon credits are controversial and everyone is still trying to figure out if they work and how they are tracked.  There are some great organizations out their offering this service, Green-e, TerraPass and Carbonfund are the most popular.  Right now most of these efforts by us are community based.  We have something brewing that is going to help this process along greatly.  Stay tuned!

3.  The 350 lbs. Project

I like this.  I think this is a great way to get companies to commit and sponsor green projects and be green at the same time.  We are going to see a lot more of this in 2010.  A new business model is emerging surrounding this called, “Donation by Action” and we posted a story about it called, Great story about cancer, follow Drew Carey on Twitter and he will donate 1 Million to LIVESTRONG! By the way, we joined and you should too!

4.  Join 1% For the Planet

I have seen this floating around out there for awhile.  One of our clients, Thinkwear is a member and really explained how and why they are using this organization.  What came through loud and clear is commitment.  Literally, you are putting your money where your mouth is.  You are committing to donating 1% of your sales to any of the environmental organizations listed on their website.  This ensures a clean and honest transaction with your business and the benefitting environmental organization.  Because we believe in this idea so much and we know that no one can do it alone, we currently are in the process of becoming a member.

5.  Offer Eco-Incentives to Subscribers

I think this idea is essential.  We believe this should come in the form of tangibles and intangibles.  Get people to come to an event or give them discounts or free stuff.  At the very essence though, there should be a significant amount of education to go along with it.  Currently we are doing this in the form of contest giveaway’s, We will be doing this more consistently and interactively in 2010.

6.  Encourage Green Lifestyle Changes

Green starts at home.  I really think that you have to immerse yourself in it.  It has to become part of your home life choices if you want to adopt it in other areas of your life, such as work and recreation.  There are so many ways to make your life a lot more interesting and get you and your family to participate in being green.  I definitely think visiting sites like, Treehugger and Mother Nature Network are really good at staying up to date, but I think there are some really good books too.  The Urban Homestead (Amazon Link) is a new favorite of mine that actually gives you step by step instructions on how to become more sustainable at home.  Also, No Impact Man (Amazon Link) is a great book about how a family in New York went extreme and went uber green for one whole year.  Both of these books are entertaining and give insight into how fun and exciting sustainability can be.

7. Simplify Your Design

I am a big advocate of this.  My background is in Web Development and at my company 3GC Interactive one of the big lessons we try to teach is to be obvious.  When presenting information on your website, be short and to the point.  This is not only for your writing, but your graphics.  If you want someone to click somewhere, say “Click Here” if you want someone to buy something, say “Buy Now.”  Eliminating obstacles is really half of what web design is all about.  We are always striving to do this, with our design, information and goals.  We are always striving to be more efficient, refine our goals and improve our site, you should too.

8. Speed Up Your Site

This is true.  Slow loading times take up more energy.  There are many reasons why and a few are indicated in the original article, but for all purposes, it just does.  We use WordPress for WesChyrchel.com, so we use the WP Super Cache plugin.   This reformats how portions of the website our accessed and makes that pathway more efficient.  For example, if a particular page that you are requesting has not changed recently, it will keep it stored in an area that is easier and faster to get to than going the traditional route.  By using this plugin it has increased the speed or our website significantly.

9.  Use Printer-Friendly Versions of Content

Well, I don’t know about this one.  On WesChyrchel.com we don’t like people printing anything.  I mean really, these days you shouldn’t have to print anything unless you need to sign it.  Hopefully, digital signatures will get more commonplace too.  If you really think printing is essential for your site, then, yes please employ the recommendations in the original article, but if you can help it, please use alternatives, like a mobile version of your website!

10.  Consider Your Colors

Yes, black was the new white, back in the big monitor days.  Now almost everyone uses LCD monitors which use 200% less power than older big monitors.  That in and of itself is a huge savings.  Now it appears that LCD’s use more power producing darker colored sites.  At WesChyrchel.com we have a light colored site and that is good, but the more impressive power aspect is that people are almost exclusively using LCD’s instead of CRT’s these days and that power savings is huge.

We think that all business need to go green and become more sustainable.  2010 is the year to do this and making your website green is a great first step in the process.

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“We can reduce emissions sufficiently with current technologies and ones which are due to reach commercial stage shortly. The costs may seem high but they pale in comparison to inaction and will likely actually spur job growth. The main hurdle to be cleared right now is not technical, it is political.”

You can read the full article as well as many other resources about COP15 here, http://planetgreen.discovery.com/work-connect/cop15-stake-minutes.html

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Why would you want to go green?

First you have to go green in ways that it makes sense for you and your family. For me I started to realize how much we were throwing away and it just blew my mind. Also, I wanted to save money and eat better. We have achieved those goals and now I am onto new goals. Earlier this year the water company literally doubled our rates.  There really was nothing we could do.  You end up just paying the extra charges.  Our bill went from $75 to $150 per month.  That’s a pretty big jump! It forced me to look at our biggest water wasters.  Here is what the biggest water wasters our and what I have started to do to save money,

• Garden – Uses up to 50% of a households water – I now water every other day. I am adding more rain barrels around my house to catch rain water and I am in the process of changing all the planters around my house to drip systems.
• Showers – After laundry, the biggest water user inside the home – Most fairly new and 10 year old homes have shower heads that put out about 3.5 to 2.5 gallons per minute.  That’s a lot of water.  I am in the process of switching all of my shower heads out to .5 gallons per minute, to possibly the Bricor B100 Ultra Max .55GPM Showerhead
• Removing parts of my lawn – Lawns use 30% of the 50% of garden water usage – I live in California and lets face it, we may have a lot of sun to enable things to grow, but we are a desert and lawns just don’t make it out here without an incredible amount of water. There is a great book that I am reading titled, “food not lawns,” that talks about replacing much of your yard plants with edibles and stop wasting water on your lawn.

I am pretty confident that with some changes and a small investment, I can reduce my water bill back to where it was and recoup my investment, within 6 months.  Saving water is being green and if you can save yourself some money in the process, then why not?

Soon you will realize there are other areas where you can save money. Your gas bill, electric bill, food bill, transportation, entertainment, etc. The trick is to not just go out and buy a bunch of trendy green gadgets.  You hear this often, but there is a reason, first reduce your consumption or use then implement a solution.  The reason you do this first is to figure out how much you really use. For example, the biggest waste of money right now is people putting in massive solar systems on their house. The reason is that until the price comes down, it just isn’t a good investment.  People are thinking they are saving the environment by adding these systems to their homes, but they are not reducing the amount of energy they use. So they are buying larger solar systems than they actually need and that is waste. If they just conserved, changed out lighting, turned off electricity when not in use, etc., they would find that their electricity demand was not that high. That saving right there, might just be enough to wait out the purchase of a solar system altogether.

At the very least “green” is about conserving and that translates into cash.  It’s inevitable, when you take less from the planet, you put out less too.

How to understand your environmental impact: take a breath

When I was young growing up in Southern California we would have days that you couldn’t play outside.  I didn’t understand. The problem was that when you looked out the window, it looked fine.  It wasn’t raining.  The sun was shining. It wasn’t windy. It wasn’t too hot.  What was it?  Those days were called “Smog Alert” days. The air quality was so poor from the pollution that we generated, that it was dangerous to breath.

Schools kept students inside, sports activities were suspended and the elderly were to be watched. It was crazy.  As I got older, it didn’t get much better. When I taught swimming lessons, we had to keep children out of the pool.  Can you imagine dozens of children show up for a swimming lesson, suits and goggles in hand, only to be told to turnaround and go home, because the air has been poisoned? Wikipedia has this to say about smog alerts in Los Angeles, “The number of Stage 1 smog alerts has declined from over 100 per year in the 1970s to almost zero in the new millennium.” Much of this “improvement” has only occurred within the last 10 years or so and we have only begun to understand the impact of those years on the population.

Believing in “green” is not siding politically with one group or another. You don’t have to change what you wear, what you eat or who you are. What it means is understanding that everything you do has an impact and every little bit makes a difference. Down the road it will become essential that every person and every business implement green practices. At first these will start out as recommendations. Currently they are being drafted into more strict laws. Then the penalties and fines will start for those that don’t conform. You can start now by just thinking about what you do every day and making a choice to conserve. Please don’t wait until the last possible minute.

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I like the appeal of this movie for multiple reasons and can’t wait to go see it.  First, I love the discipline this guy has.  To be able to endure 12 months of cold turkey getting rid of many habits in your life to save the environment is nothing short of a major accomplishment.  Second, this is a great look into how a person who is living in the city and not on some farm can make a difference.  This documentary is a lot like the rest of us who live in urban areas and are trying to figure out what we can do to make a difference.  Though this is an extreme example, its a humble example of how we can all do more.  Check here to see if there are any theaters showing it near you, www.noimpactman.com

It starts with one green person in the family

I can’t help but relate to this movie.  I have always been a project guy, but when I started doing green projects around the house, it definitely took my family some getting used to.  At first we started recycling…like everything.  I was digging through the trash for all the recyclables and going behind people and picking the stuff out of the trash when they put it in the wrong container.  I then bought a 3 bin trash can so people could do it themselves.  A year ago I started composting and that was actually a pretty easy transition.  Putting all of our vegetable scraps and egg shells in coffee containers and then me dumping it out in the bin out back a couple times a week.  Rainwater harvesting was no issue at all, except for removing a rose bush that was in the way, my wife wasn’t happy.  We are doing more, changing lightbulbs, limiting A/C and mostly trying to conserve first.  My wife and daughter have really been supportive and actually think its fun.  Sure, you get “looks” now and again from family, but you have to start somewhere. I’m curious to see if I take my family to go see this movie if they will be inspired to do more.  Hopefully it will!

Get the book

Today, the No Impact Man book is for sale.  I will be buying this book and he has constructed the book in the most low impact manner.  You can buy it here, No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process

The No Impact Man Trailer

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Watch the documentary

Below is the full documentary on hulu.com.  It’s long, a little over an hour, but very intriguing and very disturbing.  I didn’t want to ruin the movie for some, so the last part of my review will be below the film.

The Future of Food review

After watching the movie you kind of wonder, how did we get to this place.  Have you ever walked through the produce section at the supermarket and you see an employee going through the fruit and randomly picking up pieces and throwing them away?  I wonder how many other people have done that before that was the employee’s job?  I kind of look at the Genetically Modified (GM) food the same way.  The companies are doing that job for us.  The thing is, we didn’t ask them to.

It is no surprise that organic food in most grocery stores is usually displayed in weird places and looks damaged. The bananas are classic.  They usually have organic bananas displayed behind the enhanced bananas.  The contrast is incredible.  The organic looks older and bruised, while the enhanced bananas are bright green and yellow.  Which one would you select?  As long as enhanced food is cheaper than organic, grocery stores will always sell it and people will always buy it.

I think the most disturbing section of the movie was learning that Monsanto’s seeds have been so genetically modified that they only germinated when activated by their companion product Round-Up.  So, you could put all the water you wanted on the product and it may or may not grow, but if it did, it may not even bear the edible portion of the plant or fruit!  What if Monsanto decided to not sell Round-Up to farmers who weren’t buying enough of their seeds?

Monsanto’s actions constitute nothing less than extortion.  This corporation has become so large and powerful that they are influencing markets and politics.  Ashcroft received the largest donation during his campaign from Monsanto.  Later Ashcroft went on to endorse Monsanto.  It’s clear we are dealing with a corporation that is performing sweeping acts of terrorism, under the guise of capitalism and world hunger.  Why this has gone unchecked for so long is unfathomable.  If this were the tech industry Microsoft, Apple or Google would be under an anti-trust investigation about now.

It’s time to grow and buy organic

We can minimize our exposure to GM’d foods, by buying and growing our own organic fruits and vegetables.  The end of the movie seemed very optimistic about the resurgence of the importance of organic foods.  The part that resonated with me the most, is that organic farmers seem to take a more holistic approach to farming.  They are stewards of their own land and feel that their is a strong social component to what they are doing.  Its almost as if there is a collaboration between the farmer and customer.  What is happening is that food is special again.  The value that is being created, is not quantity, but rather quality.

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So how do you get access to the Stimulus funding?

Green for All is providing a webinar on September 9, 2009 to introduce their Capital Access Program, which is designed to help small businesses and nonprofits get access to the Stimulus funding.  If you are ready to be a part of this new green economy that gets this country back to work and brings in revenue to your business, this is an event you do not want to miss.

What: The American Recovery and Reinvestment Act: A Webinar for Small Businesses and Nonprofits

When: Wednesday, September 9, 2009 4:00 PM – 5:00 PM EDT

Registration: Capital Access Program Webinar

Details: Green For All’s Capital Access Program (CAP) is pleased to announce the release of its premiere publication – “The American Recovery and Reinvestment Act: A Guide for Small Businesses and Nonprofits.”  This guide is intended to educate and direct businesses and nonprofits on opportunities to access funding and support from the Recovery Act.  We will be hosting a webinar on September 9, 2009 at 4pm EDT.  The webinar is being co-hosted by Tides Center, AEO and Green America.  Our goal is to highlight emerging opportunities to leverage stimulus dollars, and to offer examples of best practices from across the country.

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The Venue

The event was held at the newly built conference center, Scripps Seaside Forum adjacent to the Scripps Pier.    It was a unique complex and the main hall is where we heard Garamendi speak.  The building is very modern and unique.  As the sun set, it came right through the front windows and into our eyes. It was a little difficult at times to see Garamendi up at the podium.  The hall isn’t that big, but the acoustics were great.  We could hear him speak clearly with and without the mic.  Another cool thing I liked about this complex is that they published how the complex was built green by creating a green fact sheet right on their website.   It gives you a glimpse as to the extent they went through to make the building green. It was a great venue, but I wish I could have spent some more time there looking around.

The Speech

The title of the speech was Future of Sustainability in California.  Renewable Energy was largely the most talked about topic.  California, as a whole, has the unique opportunity to take advantage of many renewable energy technologies, besides the obvious, Solar and Wind. Geothermal, Tidal Power and Wave Power are additional technologies that California can take advantage of because of our close proximity to the ocean.  There is no doubt that the future of California is the use of conservation and Renewable Energy.

Other highlights in his speech that I found interesting were small discussions around, Feed-in Tariff , Government Oil Subsidies and Title 24, California’s Energy Efficiency Standards for Residential and Nonresidential Buildings.

Feed-in Tariff is essentially a new tax that would raise everyones energy bill by pennies so that we can subsidize the growth of renewable energy in California. Basically the state of California would make it obligatory for power companies to buy renewable energy instead of old carbon based energy.  This would help finance the renewable energy growth and scale it rapidly.  The U.S. has used this method before in the 80’s, but several countries in Europe have had great success implementing similar programs, increasing renewable energy use by 20%.  Everyone tends to shy away from any sort of new tax, but in the end, it’s all the same thing, whether we are subsidized or not.  The Feed-in Tariff is more policy based and would have more chances of success, because it moves a large population towards sustainability faster than volunteer rebates, which is what we have now.

Right now California is the largest producer of oil in the country, providing up to 15% compared to other states.  Oil and California have a long history.  As our energy consumption continues to grow and fossil fuels get more difficult to produce, the oil and gas industries have seen record profits in the realm of hundreds of billions.  Subsidies were set in place a long time ago to help these energy producers grow and flourish.  The movement now is that these subsidies should be given to the renewable energy companies to do the same thing.  It just doesn’t make sense to still subsidize an industry that is turning out hundreds of billions in profits.  It is obvious that they don’t need our help anymore.

Title 24 is one of 28 titles of the California Code of Regulations that was established in 1978 to reduce California’s energy consumption. The last update was made in 2005 and the most recent update is set to go live January 1, 2010.  Looking at the most recent changes to the Standards, it seems there is much more emphasis on insulation.  Basically, retaining the energy that you already have.  This means putting into law, the installation of more efficient windows, water systems and heating and cooling methods.

The Take-Away

For a short period, energy is going to continue being expensive.  This is good, because we need to use less.  Many of the buildings in our infrastructure are not energy efficient, so keeping the costs high allow for the subsidized growth of the renewable energy sector while at the same time keeping everyone in check to use less.  As our buildings, habits and technologies improve, these sources will get cheaper.  Feed-in Tariff lays the foundation for growth, Title 24 allows for more efficient energy use in our buildings and restructuring oil subsidies provides more money to the renewable energy sector while making the fossil fuel industry more responsible for its sustainability.

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My Take:

The California Center for Sustainable Energy is a great place to go and find out the latest policies and events happening at the state level.  They hold a lot of workshops and provide an extensive amount of education on their site to help people go green.  This is a great resource for anyone near San Diego and even if you live farther away, it would make for a great day trip.  Have fun this weekend!

Event Details:

Join CCSE in celebrating a healthier, more sustainable lifestyle at our second annual Sustainability Fair. It’s a place for San Diegans to learn about reducing their carbon footprint, lowering energy costs and curbing waste and water consumption.

What:

San Diego event showcasing energy efficiency, water conservation, renewable energy and other green products and services

Who:

Commercial and residential green-conscious consumers

When:

Sunday, August 9, 2009 – 10:00 a.m. – 5:00 p.m.

Where:

California Center for Sustainable Energy
8690 Balboa Ave., Suite 100
San Diego, CA 92123

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